Direct to consumer drug advertising is billion dollar business in US

Effects of Direct-to-consumer Drug Advertising

Direct-to-consumer prescription drug advertising.

When Business and Practice Collide : Direct - to - Consumer Advertising

It is nearly impossible today to turn on the television or read a magazine without seeing an advertisement for a prescription medication. CBS HealthWatch reported in 1998 that 66% of consumers in the United States had seen a particular product advertised in print, while 61% had seen one promoted on television.1 Spending on direct-toconsumer advertisements increased 212% between 1995 and 1996, r...

Trade Agreements and Direct-to-Consumer Advertising of Pharmaceuticals

There is growing international concern about the risks posed by direct-to-consumer advertising (DTCA) of prescription pharmaceuticals, including via the internet. Recent trade agreements negotiated by the United States, however, incorporate provisions that may constrain national regulation of DTCA. Some provisions explicitly mention DTCA; others enable foreign investors to seek compensation if ...

Direct-to-consumer advertising and consumer welfare

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